Close the Awkward Gap

CLOSE THE AWKWARD GAP 
Free the Tampons is making it easy for men to show up.
What If Every Bathroom Had Tampons Like It Had Toilet Paper?
Problem
Despite wanting to show up, many men have been conditioned to treat periods as taboo, creating an awkward gap between wanting to help and actually helping out.
​​Insight
Men want to support menstruators, but they have learned to feel uncomfortable around periods.

If we can make men comfortable, we can make more progress.
Idea
Through relatable moments and Paul Rudd coaching, we show men how to support menstruators gently. Men’s bathrooms feature tampon dispensers and decals prompting empathy and taking action.
Mens Bathroom Takeover
1 | Toilet/Urinal
Imagine no toilet paper/flushing

2 | Sink
Imagine no soap

3 | Paper Towel Dispenser
You'd notice if this was empty

4 | Tampon Dispenser (exit)
Now you get it. Help someone who needs it

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