Brand Truth
Barbie’s evolving brand promotes the importance of self-expression in children by allowing them to do so through creating a sacred space.
Art Director | Tig Hanna
Strategist | Sam Clute
Strategist | Sam Clute
Barbie Tells Parents to Step Aside and Gives Kids the Opportunity to Design Their Dream Bedroom
Context
In a society where parents are increasingly encouraging their children to express themselves, believing it will lead to better development, they’re often still the decision-makers when it comes to the look and layout of their children’s bedrooms.
Insight
In an age of over-parenting, it can’t be forgotten that allowing children to (occasionally) make adult decisions is a vital step to healthy development.
Idea
Babrie and IKEA partner for ‘Dream Room’, an interior design app for children to have creative control over designing their room. They can submit their designs to win free supplies to bring their dream space to life.
