Brand Truth
Free the Tampons is making it easy for men to show up.
Free the Tampons is making it easy for men to show up.
Art Director | Tig Hanna
Writer | Emilio Pizana
Writer | Emilio Pizana
What If Every Bathroom Had Tampons Like It Had Toilet Paper?
Despite wanting to show up, many men have been conditioned to treat periods as taboo—creating an awkward gap between wanting to help and actually helping.
Men want to support menstruators, but they’ve learned to feel uncomfortable around periods.
Men want to support menstruators, but they’ve learned to feel uncomfortable around periods.
If we can make men more comfortable, we can make real progress.
Through relatable moments, we show men how to support menstruators in simple, approachable ways—while men’s bathrooms feature tampon dispensers and prompts that turn empathy into action.
Through relatable moments, we show men how to support menstruators in simple, approachable ways—while men’s bathrooms feature tampon dispensers and prompts that turn empathy into action.
Mens Bathroom Takeover
2 | Sink
Imagine no soap.
1 | Toilet/Urinal
Imagine no toilet paper/flushing.
Imagine no toilet paper/flushing.
2 | Sink
Imagine no soap.
3 | Paper Towel Dispenser
You'd notice if this was empty.
4 | Tampon Dispenser (exit)
Now you get it. Help someone who needs it.
