Rooted in Ritual
The culture you hide to survive is the culture children need to thrive.
Reclaiming heritage, one ritual at a time
Problem
Increased ICE presence and immigration enforcement within Latinx communities has heightened fear and pressure to assimilate, making cultural expression feel risky rather than celebratory.
Insight
Latin parents avoid sharing their heritage with their kids in order to assimilate for survival.
Yet the blend of culture is the foundation of North America.
Yet the blend of culture is the foundation of North America.
Idea
Rooted in Ritual brings Latinx generations together to learn and pass down heritage, through hair, food, and dance.
Celebrating progress over perfection.
Celebrating progress over perfection.
Nourish & Learn Your heritage BYOE (Bring Your Own Elder)
1 | Choose Your Root: Hair, Food, or Dance; elders lead, stories included.
2 | Pass It Back: Apply the learning together.
