Brand Truth
Chipotle customers want fresh, diverse, and authentic options that earn their trust and meet their needs.
Chipotle customers want fresh, diverse, and authentic options that earn their trust and meet their needs.
Art Director | Tig Hanna
Chipotle is Spicing Things Up and Inviting You to Help Add Some Flavour to the Menu!
Chipotle built its name on fresh ingredients and the freedom to make it yours — but somewhere along the way, that promise stopped feeling personal.
So we asked: what if the menu actually came from the people eating it?
#ChipotlePhilosophy is a competition that hands the kitchen over to the fans. Pitch your culinary vision, win, and open a real restaurant. No gatekeeping. Just real people, real food, real philosophy.
The winner has their dish featured on Chipotle's socials and their menu.
