Human Truth
Ronald McDonald House is the most important place you have never had to know about.
Ronald McDonald House is the most important place you have never had to know about.
Not Knowing Is the Powerful Reason to Give
You don’t know how hard it is… until you do.
Gen Z and Millennials care most about what they discover for themselves.
Gen Z and Millennials care most about what they discover for themselves.
So we use “IYKYK” to turn Ronald McDonald House into an insider truth people want to uncover.
Because when curiosity becomes understanding, understanding becomes care—and care becomes action.
Because when curiosity becomes understanding, understanding becomes care—and care becomes action.
We place QR codes in high-traffic OOH placements—turning curiosity into discovery and redirecting scanners to a landing page.
Public art installations invite participation.
The QR codes will bring them to learn more about Ronald McDonald House, and ways to support.
The QR codes will bring them to learn more about Ronald McDonald House, and ways to support.