This project aimed to make a statement through non-traditional typography forms and eco-friendly materials in an outdoor environment.
Expressive typography is both enjoyable and impactful for delivering engaging messages
Challenge
The purpose was to attract attention, spread awareness, evoke emotion, and change habits. Developing a prominent, direct, and easy phrase for design was the most difficult aspect.
Process
Focusing on hand-washing appeared to be a simple and efficient method to raise awareness and inspire positive change.
The initial concepts revolved around waterfalls and fountains to mimic faucets and bubbles, in which the text would take the spotlight.
The statement aims to be clear and expressive, delivering a polite yet meaningful message during the COVID-19 pandemic.
Graphics
These were inspired by the motions of hand-washing and the shapes and carvings of soap bars.
These were inspired by the motions of hand-washing and the shapes and carvings of soap bars.
Typography
The text displays "20 sec" to indicate the recommended time for hand-washing.
