The goal was to focus on a social problem and solve it using multi-part graphic design, illustration, and design process management.
Social issues are obstacles with the potential to be solved by design
Overview
Problem
Workers are underpaid, especially postsecondary students and grads who often fear negotiating.
When employers lack knowledge or resources, valuable workers leave. If employers struggle to meet higher-ups' requirements, workers are paid unfairly.
Design Solutions
Colour
The palette was designed to represent success, education, and intelligence with a relatable and confident approach.
Wordmark
The F and P are simple, reflecting the nature of the products and services. The brushstroke suggests a humanistic and friendly brand.
Typography
Mr. Eaves was chosen for its approachable and contemporary feel, representing trustworthiness. Avalanche adds a human and advocacy-driven touch.
Photography
Images should be approachable and relatable.
Photography
Images should be approachable and relatable.
Demographics, research, and potential deliverables shaped various ideas, which were then categorized.
The final deliverables are designed to communicate engaging and meaningful messages to audiences.
Design Process
Develop
The challenge was determining how to inform and educate audiences about the issues.
Secondary and primary research provided insights into how audiences contributed to the problem.
Secondary and primary research provided insights into how audiences contributed to the problem.
Background
Unfair pay is often ignored. Studies show that graduates frequently accept jobs without research.
Early industry research can significantly improve the chances of fair compensation in the future.
This project aims to prepare and assist students before they start searching and applying for jobs.
Early industry research can significantly improve the chances of fair compensation in the future.
This project aims to prepare and assist students before they start searching and applying for jobs.
Research & Analysis
Primary Research
Survey Pool |
A group of six individuals consisting of postsecondary students and recent graduates.
Survey (2020)
1. Have/would you negotiate? do industry research?
Yes
2. What do you consider a fair wage for your industry?
It depends on the work, but the more, the better
3. What motivates you to take action?
• Social media and news
• Convincing statements
• Original and relatable concepts
• Convincing statements
• Original and relatable concepts
Analysis
Secondary Research
Specific education can bend the curve.
Male & Female Traits
14% of both display unassertiveness
Female Traits
• Negotiate less than males
• Are preferred for negotiating experience
Audience Behaviour Goals
• Recognize negotiation opportunities
• Negotiate when encouraged
• Negotiate when encouraged
Employer Goals
• Negotiate with compensation boundaries
• Set payment metrics
Employers & Workers Goals
Engage in evaluations
